A conversation with researchers Tim Gardner and Colin Wong on how salespeople game the system.
How the German automaker is adapting to disruption and competition.
Discover how omnichannel marketing supports seamless customer experiences. Learn omnichannel strategies to improve engagement and retention.
Studies have shown that people dislike attempts to make AI convincingly human. But emphasizing the essential role of humans in AI tools can help reduce resistance to adoption.
The Tuck School of Business’ Vijay Govindarajan explains why companies can’t rely on planned obsolescence anymore.
A/B testing by Instacart suggests that telling customers about stocking times can increase spending and decrease the proportion of items replaced or refunded.
Sponsor content from Intercom.
Brands racing to embrace customer service chatbots risk neglecting disabled communities.
The five stories that have resonated most with our readers this year.
“Evolvable scripts” are brief instruction sets that are easy to understand and remember, and allow room for employees to adapt to specific and changing needs.
