Opinion: The rise of wearable tech and autonomous cars present the insurance industry with its greatest risk – and opportunity – since pirates took to the seas
Thomas Steenburgh, a marketing professor at the University of Virginia Darden School of Business, was inspired by his early career at Xerox to discover why firms with stellar sales and R&D departments still struggle to sell new innovations. The answer, he finds, is that too many companies expect shiny new products to sell themselves. Steenburgh explains how crafting new sales processes, incentives, and training can overcome the obstacles inherent in selling new products. He’s the coauthor, along with Michael Ahearne of the University of Houston’s Sales Excellence Institute, of the HBR article “How to Sell New Products.”
Nintendo’s new fighter will be huge, and deservedly so. But that doesn’t mean it’s for everyone
Sometimes the best innovations are intuitive.
Opinion: Imagine if we could cut in half the graduates that leave by better promoting the innovation and opportunities here
In the past, it hasn’t been a problem for Apple to wait after its competition releases new phones for the latest networks, but 5G is different
Billionaire investor Michael Novogratz believes crypto adaption will become more widespread as early as next year
Machine learning makes exploration cheap and easy to measure.
Spending surged 34% in China, compared to 8% in North America.
