Success today requires a leadership mind shift. Instead of relying on traditional wisdom, leaders need to think about their roles from a totally different perspective.
As former VP of Marketing at Apple, VP of Marketing at Nike, and CMO of Beats by Dre, Omar Johnson is a marketing powerhouse, named “Brand Geniusâ€� by AdWeek in 2013. During his time at Nike and Beats by Dre, Johnson built the marketing practices behind the wildly successful Beats by […]
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At its best, an elevator pitch is a pithy, memorable answer to the dreaded, “Tell me about yourself.” At its worst, it’s cheesy, jargon-filled nonsense. (e.g., I’m not a writer. I’m a “word crafter on a mission…
Succeeding at work requires understanding other people’s actions and the motivations behind them: Did your colleague intentionally word her email in a way meant to undermine your credibility? Did your client fail to call back because he’s…
My professional network has never led directly to a job opportunity. I’ve had people on the inside graciously pass along my resume and extend referrals, but while I’ve landed interviews this way, they’ve never crystallized into an …
I heard a tense exchange between a Dreamer* and a Doer*. They’re both committed to a new business venture. But you could feel them trying not to express frustration. Buckle up: The… Continue reading →
Most of us are open to new job opportunities. In fact, a survey by the specialty recruitment firms Accounting Principals and Ajilon found that 80% of people are passively or actively looking. But how do you know it’s time to stop window shopping…
Learn how to perform well when you’re stuck in a job you don’t enjoy. Read More
Not all questions express genuine curiosity. #1. Curiosity as resistance: Perfectly intelligent people feign ignorance as an act of subversive resistance. “When I don’t want to do something, I ask my boss lots… Continue reading →
No matter how desperate you are for a job, or how annoyed you may be at your current gig, there are some companies you’re better off not working for. Even if the money is good, the role seems irresistible, and even your friends say it’s w…
