You quit the 9-to-5 to have more control over your time. You wanted flexibility, autonomy, and the freedom to structure your days around your life instead of someone else’s schedule.
Yet here you are, apologizing to a client for not responding to a message immediately. Feeling guilty on a Tuesday afternoon when you’ve only worked for four hours that day. Checking Slack at 9:00 PM because that’s been your routine for most of your working career.
Many solopreneurs don’t realize they’ve inadvertently recreated corporate life until they’re already living it. You traded a demanding boss for a dozen demanding clients. You swapped mandatory meetings for back-to-back Zoom calls. That freedom you craved? Doesn’t exist in your solopreneur world.
To find actual freedom as a solopreneur, you have to recognize that you’re following a corporate playbook—and make a conscious decision to change.
Identify your ‘corporate workday’ habits
Corporate habits are deeply ingrained. We’ve worked that way for so long that they just feel like “how work is supposed to be done.”
For me, it was the instant email (or Slack) response. In my corporate job, quick replies signaled that I was on top of things, engaged, and reliable. When I started freelancing, I brought that habit with me. If a client sent me an email, I’d reply immediately—even if I was in the middle of the grocery store.
Here’s something to try: What would happen if you took an entire day off, unplanned? Not a vacation day you scheduled weeks in advance, but a spontaneous decision to step away from your client work on a Wednesday. Does that break your clients’ expectations around your response time? Does the idea make you feel a bit squeamish?
Those feelings are your corporate habits talking. To embrace your freedom, you have to undo the rigid 9-5, “always on” mentality.
Structure your work for outcomes, not time spent
Corporate life is built around a 40-hour workweek. Even if you finish your work in less time, you’re often expected to fill the bucket of the workweek with more work.
As a solopreneur, if you price your work by the hour, you’re invariably still tied to the amount of time you work—which has its limits. You’ll have more freedom if you can earn the same amount (or more!) even if you work less. Clients pay you for your expertise and outcomes, not the number of hours you put in.
Over time, you’ll get more efficient, and each project will require fewer hours. You’ll have a shorter workweek (if you choose), and can break free from a 9-5 schedule even more.
Build systems that protect your boundaries
Corporate life often has no boundaries. Someone else dictates your workload, schedules your meetings, and approves your PTO. I’ll never forget the time a CEO texted me on a Saturday morning because he found a typo on a blog post and wanted me to fix it right that minute. No boundaries.
When you work for yourself, you might assume boundaries will naturally emerge. They won’t, unless you choose to define and enforce them.
The easiest way to do this is to build systems that make boundaries automatic. Turn off notifications. Set up email filters. Block off time for deep work and use a calendar scheduling app so clients can’t meet with you during that time.
Boundaries are necessary if you don’t want to feel like you’re constantly working or letting other people control your schedule.
Don’t let yourself fall back into old habits
It’s easy to fall back into corporate habits because they feel familiar. It can be uncomfortable to shake things up at first.
You should regularly review your work habits to see if you’re falling back into patterns that aren’t serving you or your business. You have to be intentional about the hours you work and how you interact with clients.
The way to build a sustainable solo business is to find a schedule that works for you. Maybe you still follow a mostly 9-5 schedule, even if you’re more flexible with your days. Maybe you work best late at night or before the sun rises. Any of those decisions is fine, as long as you’re in control of when and how work gets done.
San Francisco-based startup is doing well. It has gone from three customers to more than 45 Fortune 500 partnerships.
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