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News & Insight
| The 3 Types of Customers Who Buy Smart Products—and How to Market to Them
The 3 Types of Customers Who Buy Smart Products—and How to Market to Them
4th Nov 2025 | 01:25pm
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Selling to comfort-seekers, purpose-seekers, and efficiency-seekers.
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Leadership
Cisco CEO says he’s the fastest messenger on his team—and hires people with the same urgency and ‘desire to move’
Innovation
Google ordered to make changes to AI search summaries by U.K.
