Why Not You? Russell Wilson on What It Takes to Build What’s Next

Russell Wilson has turned lessons of elite performance on the gridiron into a portfolio of brands spanning fashion, sports, wellness, and entertainment. The through line of his ambition stems from lessons his father taught him around purpose, perspective, and perseverance, as well as how to ask the question all of us should be asking ourselves: “Why not you?” As he steps off the field as a Super Bowl champion quarterback and into his new role as a CBS sports analyst, Wilson unpacks his approach to building brands, finding opportunity, and turning success on the field into a lasting entrepreneurial legacy.