What happened at Hubba? How the former Toronto tech darling struggled to turn its profile into profits

Just after lunch on February 1, employees of the e-commerce startup Hubba booted up Zoom for an emergency all-hands meeting. Founder and CEO Ben Zifkin was the only face visible among the 40 or so squares that crowded the screen as staff — cameras off and mics muted — braced for a blow. It took just a few minutes for Zifkin to tell them that Hubba was out of money. The company would shut down immediately, he said, and everyone on the call was out of a job. Read More